Designed an equity-centered public engagement campaign for Oregon Health Authority reimagining a smoke-free future for Oregon communities. Built around the message 'Imagine Oregon Without Big Tobacco,' the initiative translated public health strategy into a participatory narrative grounded in local voices, cultural relevance, and community co-creation. Led creative direction and visual engagement strategy, shaping a participatory storytelling approach that prioritized representation, accessibility, and community ownership. Collaborated with multidisciplinary teams and Oregon-based illustrators whose work reflected the cultural diversity and lived experiences of communities across the state.